Welcome to Aurore
Interactive Strategy tools for students
The Business Strategy Toolkit
Porter’s Five Forces, SWOT Analysis, QSPM, Blue Ocean, Competitive Positioning
With 25+ years of strategy experience, we have been helping business leaders and executives learn and apply strategic processes to grow their businesses. Now, it’s our mission to provide students with the tools to master business strategy.
A collection of Interactive Tools
Porter's Five Forces
Market attractiveness is determined by the fierceness of competition and the potential profitability of the market. Analyze and understand the key factors of each force to ultimately decide whether to pursue a new market or remain in your existing market.
Porter's Five Forces
4 Activities | 30-60 minutes to complete
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SWOT Analysis
Use a quantitative approach to evaluate the internal and external factors that impact your company. Leverage strengths, defend against weaknesses, pursue opportunities and mitigate threats.
Competitive Positioning
Practice the process of segmenting, identifying customer needs, outlining the competitive landscape, and analyzing the relative position of the market.
Competitive Positioning
6 Activities | 1 - 2 hours to complete
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QSPM
Using your preferred strategic intent, advance your strategy by developing tactics that leverage your strengths. Compare your top three tactics to prioritize the most impactful strategy.
Blue Ocean Strategy
Analyze the key factors that buyers consider when making purchasing decisions in your current market. Then, identify opportunities within these factors that can be manipulated to create a differentiated offering.
Brand Landscape
Discover your brand advantages by analyzing customer attitudes and pinpointing their buying criteria. Target and pursue the most advantageous brand opportunities.
Brand Landscape
4 Activities | 30-60 minutes to complete
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Give your students CEO Practice
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Built for academia
We use the latest case studies, frameworks, and insight from professors to provide the rigor that academia require.
100% free For Teachers
Contact us for access to the tools. Try them, ask us questions, then send your students here to download.
Enhancing the syllabus
Give your students the ability to practice what they are learning. Get better test results and a more curious classroom.